Monthly Archives: June 2013


Summer Reading

Perhaps you’re aware that we’re stocking two of the most unusual and well-written cycling magazines available. If not, let us introduce you to Rouleur and Bicycle Quarterly. A British publication with continental leanings, Rouleur is a heavy, perfect bound example of why some of us get all nutty about pro cycling. It’s a celebration of […]


Reaching for the Brass Ring

Meet Jeff and Seanan. These two came by last month and picked up a couple Salsa Vayas and outfitted them for touring with Salsa and Surly racks and full sets of Arkel bags. Obbvoisuly we appreciate their business but the reason I’m putting them up here is that they were so stoked. They’re riding together […]


Online Store! Video! Awesome!

Now you don’t have to change out of your pajamas or even leave the house to order sweet 21st Ave stuff! Check out our online store and hook yourself up with some new threads for summer t-shirt season. As always, we enlisted the help of videographer extraordinaire James Wilson to help us make a little […]


These are a few of my favorite things…in one video!

I moved to Portland fairly recently to return to school and started working here at 21st just a couple months back. Now that school’s out for Summer (school’s out forever?), you’ll be seeing a bit more of me around the shop. I came to Portland to study urban planning and development, and bicycles are a […]


Your new wheels

When building a wheel, your choices are seemingly endless: Which hub do I want? How many spokes should I use? Should they cross? Do I want a deeper section rim? What does a deeper section even mean? All this is important because a nice wheel can make your mediocre frame ride like a champ. More […]


The Cyclist’s Tool Box

  There’s a right tool for every job, and in the wonderful world of bicycle maintenance having the right tool goes a very long way. Novice cyclists and professional mechanics alike are often overwhelmed by the array of tools sometimes necessary to perform even routine maintenance tasks, and I’ve heard from several automotive and motorcycle […]


wheels1a

How I roll…now

The decision was made a few months ago to replace the Ultegra wheels on my Cannondale. Knowing I was going to use Chris King R45 hubs, a no brainer, I started the long and arduous task of asking my coworkers in the shop what rims they thought I should get. After much heated debate there […]