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I can feel it in the air

by Amanda on April 20, 2011 · 0 comments

I know a lot of people look towards this guy for a sense of when Spring is on it’s way:
Punxsutawney Phil

Here at the shop, we have a different barometer. This is my 3rd Spring with 21st Ave Bicycles and every time I see this image, I know the nice weather is on it’s way…

Once Park Chambers puts on the flip flops, that usually means they are going to be on for the next 4 months…. meaning it is super nice out. I got so excited when he came in today because it gave me hope and got me excited for the beautiful summer time fun ahead. By the looks of this picture, Park is pretty stoked too.

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Here is what the new Trusty Switchblade kits are going to look like
or at least the LS jersey. Look at the love we gave 21st.

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New video in the works!!

by Amanda on April 15, 2011 · 1 comment

James Wilson, KV, Ethan, and I got up early today to put together a new video for the BTA‘s Alice Awards. It was raining, but we had fun regardless. This one is different than the other 21st videos because this time we are outside and riding.

James Wilson, the man behind the camera….

 

Here’s me excited about bikes. Nothing new. Bikes get me fired up.

 

 

I am in the background telling KV and Ethan that they are number one with my hands. There are two of them so I had to use both hands…. one for each…. and I hurt both of my pointer fingers in a pointing accident so I had to use the next one over.

 

 

The video will be up soon.

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Trusty Switchblade and Cthulhu. Photo courtesy Jose Sandoval

After cyclocross season Sunday is our day to relax and enjoy a nice chat on a long easy Trusty Switchblade ride. Lately we’ve been kicking it up a notch and were feeling pretty good this past weekend. We decided to tag along with Cthulhu on the De Ronde van West Portlandia route in honor of the real De Ronde on Sunday 4/3. A good crew of 15 or so of us tortured ourselves up the steeps of West Portland on a dry day. Somewhere around mile 20 I wondered why I thought it was a good idea to be riding my 52/39 geared crank. Then I remembered it makes me feel PRO. The ride was good fun and at the end we rewarded ourselves with some Duvel and watched the real De Ronde van Vlaanderen at a local watering hole!
-Sean bob

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It’s raining again….

by Amanda on April 14, 2011 · 0 comments

…. and it’s kind of getting people in a gloomy mood. Here at 21st we try to always make it awesome. How am I going to do that, you ask? Thanks for asking and being an active participant in this blog post. I am going to post some sweet videos. Watch them. Get fired up. Forget about the rain.

Sweet car chase scene:

Sweet break dancing:

Sweet lady fight scene:

Sweet dude fight scene:

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Sign

by Amanda on April 13, 2011 · 0 comments

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Agonious

by Kyle on April 13, 2011 · 0 comments

A seemingly nondescript post card showed up at our doors a few days ago. From what I can tell it was sent from a mystical cabal of cycling enthusiasts set on distilling the true meaning of what it means to be “one who rides.”

The postcard reads,

When we speak of ourselves as protagonists, it is not whatever element of pro we find in ourselves that we venerate, but the agonist: “a combatant in the games: a contender for the prizes” (first use 1626, Cockeram, Agonist, a Champion). Agonious: full of agony. Agonic: without angle. Agon: a gathering or assembly for the public games. The agonists, separated from the pro by the shape used for crucifixion.

While a brief search of the word agonist reveals the current modern definition as An agonist is a chemical that binds to a receptor of a cell and triggers a response by that cell. Agonists often mimic the action of a naturally occurring substance. Whereas an agonist causes an action, an antagonist blocks the action of the agonist and an inverse agonist causes an action opposite to that of the agonist. At first glance it seems that this definition is at odds with the cryptic definition delivered to our doors, but I beg you prey take a closer look. I believe that those behind hind this mysterious postcard are part of a secret sect, one that has existed since ancient times, one who’s members exist among us, spreading their rote primal beliefs through society in the ancient manner of secret handshakes and knowing nods, hand signals, idiosyncratic gestures.

It is no small feat to create a cover definition for movement as culturally pervasive as the agonists. In the current definition we can see the cue words that tip other members its underlying truth. Its the idea of causing action, of eliciting a response, of fostering a reaction that has much to do with being an agonists as does the crucibles of auto-physio stations that an agonist must endure in search of the true meaning. Much like in the archaic definition, one who’s etymology is built in part on an the ancient idea of the hieroglyph. The lower case t in protagonist becomes much more than just the letter, standing for a symbol that has come to represent true self sacrifice, the t becomes a symbol at once separate and crucial, standing outside the word as something primal and intrinsic while functioning as an integral part to the word as a something that binds and delineates, the relationship between pro and agonist, both responding to and yet separated by the t.

It is with trepidation that I dare to share this information with you, the public, and it may be my own curiosity that leads to my demise. The idea that one sacrifices for naught, to suffer when all are blind, to struggle towards no end but ones own, seems, after all inquiry, the singular goal of the agonists. In a world in which the clamber for personal attention and adoration all but drowns out the notion of a pure form of self introspection. The agonist exist, much like the mountain ascetics of the east and the native spiritual adventurers of our own continent, in an endless state of self improvement through self reflection.

For more see, www.kapelmuurindependent.be

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1st Place

by Amanda on April 11, 2011 · 0 comments

Dedicated, is a word we here at 21st would use to describe Jake Tong. He is the first to complete his punch card.

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Cool like us

by Amanda on April 7, 2011 · 0 comments

I know you are asking yourself, “self, with the sunny season on the horizon, how can I protect my eyes from the sun’s harmful UV rays and still look as cool as the folks down at 21st?” Suprese… Oakley Frogskins are in the house, ya’ll (insert party horn here)!
We are stoked to have Oakley in the shop, so stoked that the guys already have the pair picked out that they want.
Just when I thought these guys couldn’t look any more bad ass…. they go ahead and take it to the next level.

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Chazzer Size

by Kyle on April 7, 2011 · 0 comments

If you haven’t taken some time to check out our friends over at Team Robot please do so now, if you have then I am sure you are familiar with the written memoirs of one Charlie “Chazz” Sponsel. Not only is he a handsome lad with a quick wit but he also knows how to deal with gravity on his bicycle, he goes really really fast. This year Charlie is riding for Transition amongst others and has graced the internet with a bit a bike check. Things I like in this video; schralping, corner stabbing, on site cross training, DEVO, Sincline, passion. Here have a look for yourself

Charlie Sponsel riding a TR450 from Jackson Gango on Vimeo.

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